Photos grab attention and words sustain it
In commercial real estate, is a picture really worth a thousand words? When you want to sell or lease an office space, there are many reasons why you should capture the office through the lens.
Since people are visual creatures, images can be powerful – they evoke a certain emotion or mood within us. They also allow us to make sense of something and to understand it in a way that words can’t describe. Studies have proven that even color can arouse emotion and cause people to respond in certain ways. It’s no surprise that the body and mind are inextricably linked.
Photos also lend credibility and value to your claims. For instance, they provide evidence that the office is sun drenched, with tremendous views and gleaming hardwood floors. Ultimately, that’s what you want: for people to believe what you say. Clever catchphrases are a moot point without the supporting evidence.
Since photos clearly are the sustenance of commercial real estate, here are some tips on how to best represent and showcase your office space.
Take Wide-Angle Shots
Wide angle shots are the best way to feature open space in an office. For some industries, open space is the holy grail of office design. Many creative businesses are opting for open layouts to encourage collaboration and the exchange of ideas. A wide angle shot can really do justice to wide open space.
Emphasize Ceiling Height
Many business owners covet high ceilings in an office. To emphasize the ceiling’s height, hold the camera vertically when taking the photo. Doing so will give the viewer an accurate perspective of those lofty ceilings.
Feature the Building’s Exterior and Neighborhood
If an office is in an attractive or architecturally-unique building, why not make that a focus? I always appreciate when listings feature photos of the building’s amenities or even the neighborhood itself. Such photos can really give you a better idea of what it would be like to work there.
Don’t Forget the Office Views
Think “outside of the office” and look out the windows. Do you see an expanse of cityscape? Perhaps, there’s a landmark building just a stone’s throw away. Capture a shot of the views if they are pleasing to the eye. People enjoy working next to a backdrop of inspiring views. A glance at that picturesque scene can be motivating after hours of staring at a computer screen.
Take Panoramic Shots
The panorama feature is a blessing to real estate photography. Panoramas are relatively simple to create. Just take a few photos and combine them by using a basic stitching program. Panoramic shots add flair to a listing and give an alluring, three-dimensional appearance to an image. They draw in the viewer, making them feel as if they’re looking at the office space itself.
Before you even begin to snap the camera button, take a mental snapshot first. Ask yourself which qualities you want to emphasize. Will it be its natural light, large windows, or long wall of exposed brick? Focus on its assets and keep in mind that you want your photos to leave an impression.
When I take photos of commercial real estate, it’s a unique experience every time. Each space has its own character and ambiance. Plus, there’s something satisfying about seeing an office space displayed in resplendent detail through photos.
Are you an office space shutterbug? Please share your own tips and suggestions with us by leaving a comment below.