‘Pinning’, a verb coined by the up-and-coming Pinterest, is becoming a familiar expression in the world of social media. Pinterest is a comprehensive photo-sharing website, which allows people to ‘pin’ their photos onto an online board, then exposing those photos to other Pinterest users. Many businesses, including real estate firms, are now including Pinterest in their social media arsenal, so as to expand their online presence. Many critics might be quick to dismiss the advantages of Pinterest, by considering it trite and unnecessary, but it is fast proving to be an efficient marketing tool for real estate and an excellent way to drive traffic to websites. Even though it may not be the be all and end all of social media, it should still be an essential part of your social media portfolio.
To view Capstone Realty Advisors’ Pinterest page, click here.